Eye of Horus
Horus, represented as the falcon-headed god, was an important god in Egyptian legend. The symbol representing his eye, Eye of Horus, was a powerful symbol used to protect from evil. Pronounced "udjat" by the Egyptians, the Eye of Horus represents a...
Common Thought that Kill Inspiration
Do you sit down at the piano and feel anxiety or peace? Are you anxious to begin creating or does the thought of being at your instrument bring you a sense of well being? It all begins with what you're telling yourself. If you think that what you...
Link Exchanges - What they can do for your business (PART 1)
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
What is the purpose? To build "link popularity" within Search Engines!
How Does That...
Quick and Easy Custom 404 Page
Make Your Own Quick and Easy Customized 404 Page
by Ed Duvall
By design, the server that hosts' your web site delivers a
404 Error / Page Not Found when a surfer clicks on a link
that the server cannot find or something else unexpected ...
Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page...
How to Find Ideas for Articles & Speeches
Do you have problems finding ideas for articles and speeches?
I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I've often heard members say they have difficulty finding topics for speeches. ...
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Interview Preparation Made Easy: Create An Interview Preparation List
Here's a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an “Interview Preparation List”. When you prepare for a job interview, it's good...
Time Management Tips for Solo Entrepreneurs
Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help...
The Challenges of Human Resource Management
Introduction The role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization....
The Wonders of Compound Interest
Albert Einstein called compound interest “the greatest invention of all time.” It has even been referred to as the “Eighth Wonder of the World.” The trick is to get this tremendous force working for you rather than against you. Is compound...
How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean?
In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
Hate To Burst Your Bubble: Identifying 6 Common Internet Scams
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home,...
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
It is the negative interruption.
A negative interruption is...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...