Why is Media Bias an Issue?
Most of us have grown up in a society where we felt fortunate to live in a democracy where free speech was one of our basic rights. We also believed that "news" was delivered to us in a factual manner - with both sides of any story equally...
Quick Tip: Write an Interview Thank You Letter
Youíve had your interview and it went well. Now what do you do to make a lasting impression on your interviewer? Send them an interview thank you letter. While writing thank you letters isnít required (most people donít send them), itís very...
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.
Customer orientated newsletters are a wonderful way to market your business when on a budget. You can...
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new...
Revising Your Site - What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
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Successfully Meeting And Greeting - Ten Strategies For Getting Off To A Good Start
A day in the life of every businessperson is made up of a series of meetings and greetings. Whether you are making the initial contact with a client or a colleague, you want to get off on the right foot. Doing so will make the first encounter...
How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals arenít being met, and hours are spent on unproductive tasks. Just when you think the company would...
Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers.
Traditionally, telecommuting meant that an...
Project/Program Management Best Practices for Success in ANY Industry!
Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS)! Our goal for 2004 and beyond is to contribute to a 60% and better,...
You can turn your idea into an invention
Ever wonder who first thought of the microwave, or whose
idea it was to use a keyless entry on a car? Someone had to
have an idea and turn that idea into an invention. People
have ideas, every day. The thing to do is present those ...
Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who...
Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to...
Why your ads arenít working
The president of a manufacturing company recently asked me, ďWhy isnít my advertising working?Ē Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers....
Top 10 Tips for Writing Google Ads
Here are my top 10 tips and recommendations for writing effective AdWords ads, along with some programs and resources that can help you in setting your AdWords campaigns up properly and quickly.
These tips will allow you to create ads that...