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How We Eluded The Bear Of 2000 The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients’ invested positions (and my own) and moved the... ...Read More Do you need other information about email-marketing? No matter what your needs you can just check our alphabetical index below to search for more! |
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
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How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process… And You Can Be Sure That Your Message Will Sell!
Evaluation #1: “Well, I Would Hope So!” When you make a claim, don’t think about it in terms of coming out of your mouth…think of it in terms of...
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